Integral FZ LLC is part of the Omnicom family. Starting out as the research division of Omnicom’s media specialist agency OMD, it became an independent research and insights specialist agency.
Integral comprises a team of dedicated researchers and analysts belonging to a growing international community within the Omnicom Group. As such, Integral is constantly at the forefront of research trends and innovations.
Integral is committed to delivering superior service in the following disciplines:
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Measuring accountability is critical to advertisers around the world. Integral is leading this trend in the Middle East by offering its clients an advanced measure of accountability based on scientific methods. The internationally developed Metrics relies on econometric regression analysis to understand historical data, simulate the present and thus optimize the future
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While information is crucial to strengthen competitiveness and maintain a grip-hold on the market place, there’s also the risk of information over-load and falling behind the fast progress of the e-age. To avoid this, Integral has re-defined the meaning of IT to be ‘Innovations & Technology’ by creating a unit specialized in intelligence processes such as tools development, online research and services, customized websites and training.
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Understanding the consumer is a deal-breaker in the complex market place that we live in. Moreover, capitalizing on our commitment to accountability, we developed a parallel strategy in approaching consumer insights which we labeled the “bull’s eye” strategy. For us, markets are not just geographic areas but rather dynamic and vibrant places of dwelling, and consumers are not just demographic statistical numbers but rather tribes of complex individuals and psychographic beings.
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Research has long been established as an integral part of any marketing activity, without which an advertiser would be operating in the dark. As such research budgets are a growing part of communication budgets. To accompany this trend, and because the team at Integral enjoys a long-standing experience in research execution, we are committed to providing consultancy and auditing of research projects as an additional measure of research budget accountability.
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